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Hello, I am Ashritha!  

A Creative exploring the "why" and "how" of all things Product. Passionate about creating engaging and delightful experiences for the world.

Here's what I have been working on

Boss USA

Website redesign for one of the leading utility management companies in Georgia.

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EcoLiving

Helping users master the art of recycling and waste management

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Group Ordering in Swiggy

Social ordering for a food delivery app

Productivity App

Office and productivity managing app

PROJECTS

AI Fitness

Solution design for a fitness related design challenge 

Smart Farming

IoT project that aims to modernise traditional farming methods

The Earth Project

Sustanable living helper

The Earth Project

Sustanable living helper

NORI

Customisable ramen restaurant application

NORI

Customisable ramen restaurant application

Here's few projects I worked on mainly focusing on research

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Wonder Airlines

Enhancing the customer support process for Wonder-Airlines' agents that facilitates efficient query handling  by leveraging agent collaboration, team leader consultation, and AI assistance

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Melp App Comparitive Analysis

Comparing the User Experience of Melp App across all platforms

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BeReal Onboarding

Product teardown for the onboarding experience of BeReal

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User research Food Delivery Apps

User segmentation in the food delivery app market

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IA for video streaming  platforms

Information Architecture for Hotstar and Netflix

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Audit for a cupcake website

Detailed audit for Toronto Cupcakes

Other creative misadventures

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Merch Design

Merchendise design for Mahindra Universities 2022 cultural and sports fest 

Evo

Branding and interface design for a live commerce app

 © 2025 Ashritha Akula

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